Two Ways to Wear CrownCraft
Two Ways to Wear CrownCraft
Atelier · Icons
CrownCraft offers two distinct collections, each crafted for a different expression of style. The Atelier line channels the tradition of mechanical watchmaking, while the Icons series delivers bold design at an accessible price point. Both share our commitment to premium materials and limited production runs. The only question: which CrownCraft are you?
| Specification | Atelier | Icons |
|---|---|---|
| Collection | 6 automatic timepieces: Meridian-GMT, Speedway, Deepmaster, Centre Court, Belmont, Roadster | 2 quartz timepieces: Octane, Fathom |
| Movement | Mechanical automatic (self-winding) | Japanese Miyota quartz |
| Price Range | 229 – 289 EUR | 69 EUR (pre-order) / 119 EUR (retail) |
| Case Material | 316L stainless steel | 316L stainless steel |
| Crystal | Sapphire crystal | Sapphire crystal |
| Water Resistance | 50 – 200m (varies by model) | 50 – 200m (varies by model) |
| Edition Size | Limited production | Limited to 50 pieces per model |
| Best For | Enthusiasts who value mechanical tradition, complications, and classic watchmaking heritage | Design-forward buyers who want premium build quality and exclusivity at an accessible price |
The Atelier Philosophy
Rooted in the traditions of mechanical horology, the Atelier collection is for those who appreciate the craft behind the dial. Every piece houses a self-winding automatic movement, offering the tactile connection to timekeeping that only a mechanical watch can deliver. From the GMT complication of the Meridian to the racing-inspired Speedway chronograph, each model tells its own story. Prices range from 229 to 289 EUR, making fine mechanical watchmaking genuinely accessible.
The Icons Philosophy
The Icons collection strips away everything unnecessary and puts bold design first. Powered by reliable Japanese Miyota quartz movements and built with the same sapphire crystal and 316L steel found in watches costing several times more, Icons proves that premium materials and sharp design do not require a premium price. At 69 EUR on pre-order (119 EUR retail) and limited to just 50 pieces per model, these are made for collectors who move fast.